BHM at Foundry
Branding + Email Design + Campaign
Foundry Commercial had never celebrated Black History Month (BHM) internally for associates.
I presented an internal campaign concept to be executed in the form of a company-wide celebration and worked as the creative lead to implement the initiative.
Something crucial in our celebration of BHM was the racial wealth gap. With the help of a "Culture Committee" member from each market, we gathered a list of black-owned businesses for associates to support in February and beyond the month.
The #BuyBlack Initiative was encouraged with the idea that each office would host a catered lunch or activity provided by a local black-owned business or service.
Offices held activities that featured catered desserts, in-office massages, catered breakfasts, and ice cream socials.
Credits:
Photography: Brittney Wimberly
